SEO Content that performs
I’m Mina, an SEO content writer and editor with a background in philosophy. I turn complex ideas into clear, search-optimised, human-friendly content that speaks to people and ranks in search engines.
LOCATION
AVAILABILITY
Remote worker, based wherever I happen to be on a whim.
Almost always, except for those rare moments when I’m not.
Portfolio Highlights
Services I Offer
I help brands grow through strategic SEO writing, on-page optimisation, and user-focused content that delivers results.
SEO Content
Writing
Well-structured, keyword-rich content that ranks on search engines and engages real readers.
Content Editing & Proofreading
Polishing your content for clarity, tone, grammar, and SEO to ensure it performs and flows naturally.
Keyword Research
& Optimisation
Identifying high-impact keywords and integrating them strategically to maximise visibility and reach.
Landing Page Optimisation
Refining layout, copy, and on-page SEO elements to improve user experience and boost conversions.
Content Brief Creation
Clear, goal-focused content briefs that align your writers with your SEO strategy and brand voice.
Website UI/UX Improvements
Enhancing content structure, navigation, and readability for a user-friendly browsing experience.
Clients I’ve Worked With
My Writing Process
1. Keyword Research
2. Outline & Strategy
3. Writing
4. On-Page SEO
5. Editing & Proofreading
Tools I’m Using
Writing That Connects, Influences, and Endures
Inspired by Albrecht Dürer’s Allegory of Eloquence, which reflects on the powerful influence of words—how they can connect, liberate, or even bind ideas—I see my work as a continuation of that tradition: harnessing language’s potential to influence, engage, and move people.
I believe good writing builds trust—and that’s the foundation for any meaningful connection, both between people and between brands and their readers.
Where Philosophy Meets SEO
My core writing principles
CLARITY WITHOUT OVERSIMPLIFYING
Complex ideas deserve to be understood without losing their depth. I aim to illuminate, not dilute.
WORDS CARRY WEIGHT
Language doesn’t merely transmit—it shapes thought, ethics, and reality. I write with intention, accountability, and with an Oxford comma.
THINK CRITICALLY, WRITE ETHICALLY
I approach topics with curiosity and care, avoiding easy assumptions, always fact-checking, and striving for honesty.
FORM FOLLOWS FUNCTION
The structure of a piece should support its message. Just as arguments rely on logic, good content should guide readers with a clear purpose and logical flow.
Contact Me
Words matter. So does meaningful collaboration.
Alongside my in-house role at a content marketing agency, I also take on select freelance projects.
Your message has been sent
Prefer email? Reach out directly at: minapavlovic.phil.@gmail.com
“To handle a language skillfully is to
practice a kind of evocative sorcery.”
— Charles Baudelaire
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Mina Pavlović | SEO Content Writer 